Spark

Overview

Project Duration

Dec 2019, 14 Days

My Role

Lead Designer

Team

Gavin de Reuck

Associate Director, Digital Marketing

 

SPARK is a women’s empowerment, enlightenment and engagement group, designed to motivate and inspire women; in self-care and self-love from a sexual perspective while embodying their sexual selves.

Tools:

Adobe CS (Design & Prototype)

Pen,Paper & Post-it (Sketching)

Photoshop (Removing Background Images / Adjusting Colors)

Google (Project Organization)

WordPress Staging

Key Skills

 

The APPROACH

  1. Research

  2. Brand Definition

  3. Moodboard

  4. Wireframing

  5. High Fidelity Mockup

  6. Development

 

The discovery

Being able to give a voice to the people makes it easy to be heard by a vast number people, but they often fail to be heard because they don’t have the necessary support or resources.

 

Wireframes

After defining the user flow, I began the wireframing process. Below is a selection of several of the wires that I worked on. 

 

Moodboards

High Fidelity Mockup

Below is a high level view of different landing page of the website for web and mobile.

 

Usability Testing Takeaways

  1. UX writing needed to be clearer.

  2. Layout needed to be more minimalized.

  3. Error prevention needed.

Vision for the future

I would love to work on this project fully if I ever get a chance to do it again. I only had about 1 week to finish this project as my internship was coming to an end. I understand that a real life social interaction is needed for this project as this is one of a touchy subject that people are being careful of. So I would like for an event page where users can sign up and attend social gatherings to express their passion about women empowerment.